...Kathy Knox; Timo Dietrich; Sharyn Rundle-Thiele; Jason P. Connor Purpose Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains limited research in the social marketing...

... Emerald Group Publishing Limited 2013 Australia Germany Wales Students Women Alcoholic drinks Sales campaigns Alcohol consumption Binge drinking University students Young women An executive summary for managers and executive readers can be found at the end of this article...