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Keywords: Biodiversity loss
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Journal Articles
Values, risk and biodiversity-friendly action: perceived consumer effectiveness matters
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (1): 108–121.
Published: 29 December 2025
...Outi Uusitalo; Henna Rouhiainen; Mitra Salimi Purpose Exploiting natural resources, including the escalating production and consumption of goods, significantly impacts the environment, manifesting in crises such as biodiversity loss. This paper aims to examine the antecedents of biodiversity...
