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Keywords: Biophilia theory
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (4): 424–438.
Published: 13 May 2024
...Kenneth Fu Xian Ho; Liudmila Tarabashkina; Fang Liu Purpose Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised natural–organic logo (that shows an anthropomorphised...
