... failure. Study 2b examines the relationship between firm theory and blame attributions on post-failure loyalty. Study 3 explores the effect of firm theory on perceptions of control and blame attributions following repeated firm failures. Findings Study 1 shows firm theory influences consumer knowledge...

... utilized. The authors use primary and secondary control influences on information processing to explain why older consumers perceive themselves as less susceptible to the threats associated with a product harm crisis. This has important implications in terms of blame attributions, and marketing variables...