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Journal Articles

A perceptual approach to understanding user-generated media behavior

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Ramendra Thakur, John H. Summey, Joby John
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (1): 4–16.
https://doi.org/10.1108/07363761311290803
Published: 25 January 2013
...Ramendra Thakur; John H. Summey; Joby John Purpose – As the pervasiveness of blogging becomes comingled in personal and corporate lives, companies are harvesting useful information from user-generated media. It appears that user-generated media (e.g. blogs, among others) has become...
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Journal Articles

Twitterville. How Businesses Can Thrive in the New Global Neighborhoods

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Nigel Bradley
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (6): 461–462.
https://doi.org/10.1108/07363761111165994
Published: 13 September 2011
... . Twitterville. How Businesses Can Thrive in the New Global Neighborhoods . New York, NY : Portfolio (Penguin Group)   2009 . 306 pp.   $23.95 , ISBN: 13: 978‐1‐59184‐279‐8 © Emerald Group Publishing Limited 2011 --> Social media Microblogs Blogs Marketing Twitterville. How...
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