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Journal Articles
Web vs campus store? Why students buy textbooks online
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (5): 409–423.
Published: 01 September 2002
... for advertisers, online textbook retailers, and e‐commerce, more generally, are discussed. © MCB UP Limited 2002 Marketing Consumer behaviour Book publishing Customer satisfaction Sales of textbooks more than $6.8 billion Each semester, college students purchase millions of textbooks...
