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Keywords: Book trade
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (1): 10–20.
Published: 01 February 2001
... Consumer behaviour Book trade Pricing Retailing The Wheel of Retailing theory. When a new form of retailing enters a market, the Wheel of Retailing theory suggests that it enters as a low price, low margin operation. This should hold true as well in the case of Internet retailing. Early evidence...
