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Journal Articles
The largest segments that should not be served: higher education marketing serving the growing slacker segment
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (6): 378–380.
Published: 12 September 2008
... Limited 2008 Books Education Colleges Students Universities Teaching Slacker (adjective): a person who shirks work or obligation; a person who is perceived to be lacking ambition wherein “getting by” is “good enough”. A recent graduate was visiting town not long ago, coming by my...
