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Keywords: Boomers
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (7): 443–444.
Published: 01 December 2005
... 37.95 © Emerald Group Publishing Limited 2005 --> Ageless marketing Anti‐being experience Being experiences Boomers Experiential segmentation Left brain/right brain Seasons of life Value portraits ageless marketing, divided into five parts, of three chapters each...
