... review of definitions of CRM in which they identify 12 definitions and descriptions of the concept. They go on to categorise these under three broad headings: Tendai Chikweche can be contacted at: t.chikweche@uws.edu.au © Emerald Group Publishing Limited 2013 Bottom of pyramid Customer...

...Tendai Chikweche; Richard Fletcher Purpose The purpose of this paper is to argue that firms need to reconsider application of the conventional marketing mix at the bottom of pyramid (BOP) because variables exist that impact differently on the interaction between firms and consumers at the BOP...

... decision making Bottom of pyramid Family Children Zimbabwe Decision making Consumers An executive summary for managers and executive readers can be found at the end of this article. International business research has increasingly focused on emerging and underdeveloped markets as areas...