... phenomenological study used 29 in-depth interviews with BOP consumers. Thematic analysis yielded 26 categories and nine themes. The expectation-confirmation model ( ECM ) and bounded rationality ( BR ) serve as the theoretical lens through which the authors understand the rationale behind the CI...

.../approach Using the theoretical lens of bounded rationality, this paper tests a series of hypotheses on the impact of high and low information load and brand familiarity on users’ attention strategies, cognitive effort, visual focus, arousal and preferences. In this within-subject experimental study, data...

...). Viswanathan et al. (2008) indicate that building a relationship with neighbourhood retailers help them in getting credit during times of hardship. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Opportunism Bounded rationality Vulnerability...