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Keywords: Boycott
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1089–1101.
Published: 09 October 2025
...Sezgin Ateş Purpose This study aims to conceptualize politically motivated consumer boycotts (PMCBs) as a distinct form of political consumerism, triggered by brands’ alignment with political ideologies, actors or events – particularly in polarized societies. Drawing on political consumerism...
Includes: Supplementary data
