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Keywords: Braille
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Journal Articles
Fifty shades of Braille: motivations, challenges and cultural significance in visual impairment
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (3): 357–367.
Published: 18 April 2024
...Anthony Beudaert Purpose This study aims to examine Braille usage among consumers with visual impairments, investigating motivations and addressing inherent challenges. Design/methodology/approach Drawing insights from 16 semistructured interviews with individuals experiencing blindness...
