Keywords: Brain science
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Journal Articles
Journal of Consumer Marketing (2014) 31 (4): 330–331.
Published: 03 June 2014
... Brain science Consumer neuroscience In the last few years, neuromarketing is seen as one of the most hyped concepts which is also slowly and steadily gaining ground in the mainstream marketing research. This book brilliantly integrates the concepts from cognitive psychology, social psychology...

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