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Keywords: Brand failures
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (5): 363–365.
Published: 01 August 2004
...Anthony Di Benedetto Matt Haig . Brand Failures . London and Sterling, VA : Kogan Page 2003 . 309 pp. $29.95 (hardcover) © Emerald Group Publishing Limited 2004 --> Product failures Brand failures Branding mistakes As part of my MBA Product...
