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Keywords: Brand heritage
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (2): 125–149.
Published: 07 January 2026
... 07 07 2025 09 10 2025 30 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Limited edition products Limited time scarcity Limited quantity scarcity Brand heritage Crimmins (2000) highlighted that the customer...
