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Keywords: Brand integration
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (2): 71–84.
Published: 16 March 2015
...Jonathan A. Jensen; Patrick Walsh; Joe Cobbs; Brian A. Turner Purpose – The purpose of this paper is to investigate how simultaneous use of devices such as personal computers, tablets and smartphones impacts the sponsors that receive brand integration during the broadcasts. Advances in technology...
