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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (4): 424–438.
Published: 13 May 2024
.... Willingness to pay Brand logo Anthropomorphism Associative priming Biophilia theory Product value Product value is defined as consumers’ overall evaluation of a product’s utility based on perceptions what is received and what is given (Zeithaml, 1988), which can be formed from any marketing...
