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Keywords: Brand redeployment strategy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (6): 412–420.
Published: 13 September 2011
... image. This study also aims to examine brand redeployment strategy impacts on consumer purchase intentions. Design/methodology/approach Data are collected from an online questionnaire in Taiwan. A total of 325 usable questionnaires are returned. Data analysis is conducted using regress analysis...
