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Keywords: Brandwash
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 554–557.
Published: 26 October 2012
... their knowledge of how our brains function and consumer psychology to influence our buyer behavior. The message: Marketers surreptitiously try to manipulate us early and often. Martin Lindstrom . Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy . London...
