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Keywords: Bundle size
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (5): 393–403.
Published: 14 August 2017
...Marit Gundersen Engeset; Birger Opstad Purpose Marketers often combine products in bundles to increase demand. Research has shown that itemizing the prices of the individual products in the bundle raises evaluations in some situations. The purpose of this paper is to investigate how bundle size...
