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Keywords: Business analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1997) 14 (5): 338–361.
Published: 01 October 1997
... principles postulate the following: Business analysis Innovation New product development R&D What is the next big business trend? Manufacturing and quality circles? Total quality management? Reengineering? Mergers and acquisitions? Downsizing, Right sizing? Cost cutting? How about none...
