... Business development Brand loyalty Shops This book reminds me somewhat of another book I reviewed for JCM, How to Succeed at Retail by Keith Lincoln and Lars Thomassen. Both books read like something a motivational speaker might write, but underneath the superlatives...

.... In the third section, we discuss research method and present findings. In the fourth, we present strategic business and marketing implications. © MCB UP Limited 2003 Business development Perception Attitudes Japan Understanding attitudes In a follow up study, seven years later...

... for chains that already have a relatively high percentage of franchised outlets. This is ostensibly because synergistic benefits are achieved through having both company owned and franchised stores. © MCB UP Limited 1998 Business development Consumer marketing Corporate strategy Franchising...