... Group Publishing Limited 2007 Brands Consumer behaviour Business ethics Corporate social responsibility Thailand An executive summary for managers and executive readers can be found at the end of this article. First, in consumer psychology studies on perception, the finding...

....   Ferrell . Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster . American Marketing Association/Thompson Publishing , 2006 . 301 pp.   $27.95 © Emerald Group Publishing Limited 2007 --> Risk management Ethics Business ethics Disasters...