... analysis Business performance Relationship marketing Due to the fierce global competition and the increasing sophistication of customers, developing and maintaining market relationships with customers and other stakeholders is considered a necessity for business survival. However, despite the high...

... with products or services considered to be commodities, and vitally need a differentiation strategy, will also find the premise of this book very valuable in moving their business out of the “commodity” mindset. © Emerald Group Publishing Limited 2005 --> Business performance Competitive...

...Peter A. Schneider Marketing strategy Business performance Management strategy Are the principles behind military strategy applicable to business? The author thinks so and he is not alone. In Marketing Warfare, advertising executives Ries and Al Trout (1986) applied...