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Keywords: Business referrals
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (7): 550–551.
Published: 01 November 2011
... feedback and recommendations. At the heart of this very readable book is a message to small business owners: “Your business is worth recommending and just needs the right process in place to allow customers to sing its praises”. The Referral Engine teaches this process. Business referrals...
