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1-6 of 6
Keywords: Business strategy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 313–314.
Published: 22 June 2012
... into business strategies and processes. In Chapter Ten, the authors describe the steps to be undertaken for creating effective organisations from business technology convergence. To achieve that, firms should develop effective processes that provide feedback into the creation and formal expression...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (7): 550.
Published: 01 November 2011
... Social media Consumer behaviour Business strategy Launching products gets tougher each year. The rapid emergence of Web 2.0 technologies, such as social media and mobile internet, not only enables new alternatives and insights when launching products, but also enables disruption by competitors...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (4): 316–317.
Published: 28 June 2011
...Somjit Barat Mickey Brazeal . RFID – Improving the Customer Experience . Ithaca, NY : Paramount Market Publishing 2009 . 264 pp. © Emerald Group Publishing Limited 2011 --> Radio frequency Business strategy Targeting Relationship management...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (2): 166–168.
Published: 01 April 2002
...Nadia Jane Abgrab Jay Abraham . Gettting Everything You Can out of All You’ve Got . London, UK : Piatkus 27 April 2000 . 368 pp. £20.00 (hardback) Performance improvement Homeworking Business strategy Customers Gettting Everything You Can Out...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (5): 449–457.
Published: 01 September 2001
... Books 2001 . 246 pp. , ISBN: ISBN 1‐56720‐366‐3 Business strategy Marketing research The purpose of this book, as stated by the author, is “to consciously deal with the fact that, most essentially, the field of competitive intelligence (CI) embraces techniques of analysis that rely...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (1): 73–87.
Published: 01 February 2000
...Michael Enright Frank J. de Raffele Jr and Edward D. Hendricks . Successful Business Networking . Worcester : Chandler House Press 1998 . 350 pp. , ISBN: ISBN 1886284121 US$19.95 (paperback) Networking Business strategy Success This work could...
