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Keywords: Buycott
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1089–1101.
Published: 09 October 2025
...” after airing a penguin documentary during a key moment of unrest (Kocasu, 2013). Since then, PMCBs have grown more frequent and targeted, including the 2016 boycott of Turkcell for sponsoring a pro-government foundation and the 2020 boycott/buycott of Fairy based on political remarks by its brand...
Includes: Supplementary data
