... Buyer‐seller relationships Value chain Traditionally, marketing activities have focused on success in the product marketplace by examining the physical aspects of products and services such as quantity, quality, functionality, availability, accessibility, delivery, price and customer support. More...

... Limited 2006 --> Customer orientation Marketing communications Buyer‐seller relationships For readers who want to glean the messages of this book quickly, it might be enlightening to begin with the marvelous case examples at its end. Here Baier‐Stein and MacAaron provide details...

..., there are no illusions about the motivations of the company. Satisfaction is necessary but not sufficient for the formation of trust, and not all satisfied customers trust the brand. © Emerald Group Publishing Limited 2005 Trust Customer satisfaction Brand loyalty Buyer‐seller relationships...