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Keywords: Buying intention survival (BIS)
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Journal Articles
How long does purchase intention exist? “Buying intention survival”: a new insight into forecasting purchase intention abandonment
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (7): 734–750.
Published: 04 November 2024
...Ons Baati; Fathi Akrout Purpose The purpose of this study is to predict the probability and duration of “Buying Intention Survival” (BIS) and to propose a conceptual framework illustrating its determinants. More specifically, it aims to determine the likelihood of buying intention abandonment (BIA...
