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Keywords: C2C communities
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 399–411.
Published: 21 February 2020
...Deepak Trehan; Rajat Sharma Purpose This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any party. The phenomenon is in contrast...
