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Keywords: COM-B
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 368–386.
Published: 30 September 2025
... and behaviour (COM-B) model, the purpose of this study is to investigate repair behaviour among consumers in New Zealand. Design/methodology/approach Using a mixed-method approach, in Study 1, the authors evaluate repair intention of New Zealand consumers (n = 1,512) using the COM-B model. In Study...
Includes: Supplementary data
