... when corporate social responsibility ( CSR ) initiatives are perceived as authentic. Given these benefits, the research examines factors that influence customers’ decisions to select prosocial recovery instead of tangible compensation. Design/methodology/approach Three experimental studies simulate...

...Gizem Atav; Subimal Chatterjee; Basak Kuru Purpose This paper aims to explore how authentic corporate social responsibility (CSR) activities can serve as a proactive service recovery tool and shield service providers from the negative consequences of service failures. Specifically, the authors...

... credibility of individual green ads (Tucker et al., 2012). Therefore, we propose the following hypothesis: Feminism CSR Femvertising Trust in advertising Support for women’s rights The growing numbers of women consumers with disposable incomes in Western countries has led to efforts...

...Sarah Alhouti; Giles D’Souza Purpose The purpose of this paper is to determine how consumers benefit from corporate social responsibility (CSR) and whether spiritual benefits are a stronger outcome of CSR. Design/methodology/approach Items for values are developed and tested prior...