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Keywords: CSR communication
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (6): 505–514.
Published: 11 September 2017
... to different CSR communication approaches on social media, specifically on Twitter. The study is based on a sample of 507 respondents in the UK, representing a well-educated population of social media users. The sample was divided into two sub-samples, one receiving a set of tweets with an asymmetric CSR...
