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Keywords: Calories
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (3): 214–225.
Published: 08 May 2017
...Deidre Popovich Purpose The purpose of this paper is to study the behavioral and lifestyle influences on reported calorie intake. Marketing segmentation techniques applied to self-reported food consumption can offer benefits to both health policy and marketing research. Design/methodology...
