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Keywords: Car‐hire firms
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (3): 19–26.
Published: 01 June 1996
..., 1991). Indeed, options are actively traded in order to maximize an investor’s return (Kolb, 1991). While the trading is active, it is at best an infrequent occurrence for the average consumer or small business. Car‐hire firms Leasing Motor industry © MCB UP Limited 1996 Having...
