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Keywords: Carryover effect
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 877–892.
Published: 12 August 2025
...). Furthermore, the model is extended by incorporating perceived consumer effectiveness ( PCE ) as an additional predictor, examining the carryover effect of environmental knowledge and investigating the moderating role of specific environmental knowledge. Design/methodology/approach This research tests...
Includes: Supplementary data
