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Keywords: Catalogue retailing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (4): 332–346.
Published: 01 August 1999
... behaviour Catalogue retailing Home shopping Direct marketing Information overload Consumers often view direct marketing as “junk mail” and discard this medium without ever seeing beyond the envelope or cover of the catalog. As the number of catalog mailings continues to rise, attracting...
