...Betty J. Diener The thesis of the book is that people, to achieve high visibility and the pay differential that celebrity confers, need to take control of their images and make decisions based on all aspects of marketing a person to celebrity status. The book, for example, discusses...

... the product (razor blades) was paired with an attractive (rather than an unattractive) endorser. Kamins (1990) also argues for a match‐up interpretation of his results in a study that paired either an unattractive (Telly Savalas) or attractive (Tom Selleck) celebrity with either a product used to enhance...

...Gail Tom; Rebecca Clark; Laura Elmer; Edward Grech; Joseph Masetti, Jr.; Harmona Sandhar Reports on a study designed to analyse the effectiveness of real and created spokespersons in advertisements. Compares male and female spokespersons′ effectiveness by audience gender. Concludes that celebrities...

...Mary Walker; Lynn Langmeyer; Daniel Langmeyer Considers the results of recent studies of celebrity endorsers in advertisements. Analyses the results of a particular study evaluating three product categories: bath towels, blue jeans, and VCRs; two endorsers: Madonna and Christie Brinkley...