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1-3 of 3
Keywords: Change Management
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (3): 234–238.
Published: 03 May 2011
... 2011 Customer loyalty Change management Social trends Forecasting After looking at the past and present in celebration of its 20th anniversary, COLLOQUY now looks to the future – at the long‐range trends and forces that will shape tomorrow's business environment and revolutionize...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (4): 235–236.
Published: 01 June 2005
... the change to stick within her department, but not in the way she had initially envisioned. It was the vision the group had collectively developed, internalized it, and took action based on their commitment. This is a nice and easy book to read, and holds some important implications for change managers...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (1): 71–73.
Published: 01 February 2003
...Ronald E. Goldsmith Malcolm Gladwell . The Tipping Point: How Little Things Can Make a Big Difference, 1st ed. . Boston, MA : Little, Brown and Company 2000 . viii + 279 pp. , ISBN: ISBN 0‐316‐31696‐2 $24.99 (hardback) Society Change Management Social...
