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Keywords: Change management
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Journal Articles
2030: a loyalty odyssey
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (3): 234–238.
Published: 03 May 2011
... specific steps your company can take now to begin the loyalty odyssey of the future. © Emerald Group Publishing Limited 2011 Customer loyalty Change management Social trends Forecasting After looking at the past and present in celebration of its 20th anniversary, COLLOQUY now looks...
Journal Articles
Fish Sticks
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (4): 235–236.
Published: 01 June 2005
...Audhesh Paswan © Emerald Group Publishing Limited 2005 --> Innovation Change management Hospitals What has the neuro ward of a large hospital chain got to do with sushi restaurant? On the surface, nothing, but the authors use these two very divergent settings to drive home...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (1): 71–73.
Published: 01 February 2003
...Ronald E. Goldsmith Malcolm Gladwell . The Tipping Point: How Little Things Can Make a Big Difference, 1st ed. . Boston, MA : Little, Brown and Company 2000 . viii + 279 pp. , ISBN: ISBN 0‐316‐31696‐2 $24.99 (hardback) Society Change Management Social...
