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Keywords: Channel relationships
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (5): 455–466.
Published: 01 September 2000
... of previous research, while the absence of a significant relationship between market orientation and ROI “provides a challenge for future research”. Chapter 11, “The influence of market orientation on channel relationships”, examines the influence of market orientation on key factors that may influence...
Journal Articles
Consumer equity in relationship marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (6): 544–557.
Published: 01 December 1998
... people which forsakes all others. This might be attractive for the supplier (although it raises ethical questions about polygamy!), but may not be so for the buyer who is expected to make a commitment which incurs the opportunity cost of fidelity. © MCB UP Limited 1998 Channel relationships...
