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Keywords: Chatbot
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (4): 459–476.
Published: 12 January 2026
...Ellen Roemer; Mike Trynczyk; Carina Eisel-Ende Purpose A promising application of artificial intelligence ( AI ) in online retail is the implementation of AI-powered chatbots. However, online retailers must ensure that AI-powered chatbots enrich the customer experience during the customer journey...
Includes: Supplementary data
