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Keywords: Chatbots
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Journal Articles
Looking for love and support in digital places: examining artificial intelligence emotional companion tool use
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025)
Published: 12 August 2025
...Elyria Kemp; My (Myla) Bui; Andrea Tangari; Xingyi Zhang Purpose Emotional companion chatbots powered by artificial intelligence are gaining in popularity for their ability to allow individuals to share their feelings and personal challenges, and to provide empathy, support, coaching...
Journal Articles
Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 472–483.
Published: 03 February 2025
...)-enabled chatbots. It highlights the significant influence of anthropomorphic characteristics in enhancing perceptions of competence and warmth, further enhancing perceived authenticity. In addition, this study aims to investigate how the need for social interactions moderates these relationships...
Journal Articles
Investigating consumers’ adoption of AI chatbots for apparel shopping
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (3): 314–327.
Published: 28 March 2024
...) chatbots for apparel shopping. Design/methodology/approach Data from 353 eligible US respondents was collected through a self-administered questionnaire distributed on Amazon Mechanical Turk, an online panel. Confirmatory factor analysis and path analysis were used to test all hypothesized...
