Skip to Main Content
Keywords: Chatbots
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Journal of Consumer Marketing (2024) 41 (3): 314–327.
Published: 28 March 2024
...) chatbots for apparel shopping. Design/methodology/approach Data from 353 eligible US respondents was collected through a self-administered questionnaire distributed on Amazon Mechanical Turk, an online panel. Confirmatory factor analysis and path analysis were used to test all hypothesized...

or Create an Account

Close Modal
Close Modal