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Keywords: Children(age groups)
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Journal Articles
Factors influencing product involvement among young consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (6): 499–506.
Published: 14 September 2010
... (Cronbach's alpha=0.858, n=252). The younger age groups (ages 4‐7 and 8‐11) were chosen based on the models of McNeal (1992) and Valkenburg and Cantor (2001) , while the older children's age group (12‐15) was chosen based on models and studies that found important changes among this age...
