Skip to Main Content
Keywords: Children(age groups)
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2010) 27 (6): 499–506.
Published: 14 September 2010
... (Cronbach's alpha=0.858, n=252). The younger age groups (ages 4‐7 and 8‐11) were chosen based on the models of McNeal (1992) and Valkenburg and Cantor (2001) , while the older children's age group (12‐15) was chosen based on models and studies that found important changes among this age...

or Create an Account

Close Modal
Close Modal