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Keywords: Chinese immigrants
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (1): 43–52.
Published: 09 January 2017
... practices of Chinese immigrants in Canada within both their current and their past residencies (Canada and China, respectively). Design/methodology/approach Conceptual guidelines for this study embodied the gift-giving conceptual framework of Sherry (1983) and Chinese cultural values on gift giving (Yau...
