...Peter Clarke Purpose An important part of the Christmas ritual is the request tradition. Parents ask their children what they would like for Christmas, respond to a child's request or often initiate such Christmas communication exchanges. These styles of family communication relate...

... because they get materialistic benefits through gifts, parents' feelings appear moderated by events from Christmases past, their moral, ethical or cultural willingness toward the celebration or financial capability. Consequently, not all people perceive Christmas to be positive and the issue of feelings...

...Peter Clarke Purpose The act of giving a gift at Christmas is a form of consumption that invokes different levels of involvement. The purpose of this paper is to explore and measure involvement in parental Christmas gift giving and giving branded items as gifts. Design/methodology/approach...