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Keywords: Chronological age
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (3): 317–327.
Published: 14 May 2018
... Thai adults is used to test the predictive power of gerontographics against predictive measures based on both chronological age and cognitive age. Findings The findings of the study show that the gerontographics model is more powerful in predicting certain types of older adults’ consumer behaviour...
