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Keywords: Circular economy
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Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 368–386.
Published: 30 September 2025
...Lucie K. Ozanne; Girish Prayag; Brigitte Sistig Purpose Product repair is a promising approach to address waste issues and advance a circular economy. However, behaviour change for consumers to realise a circular economy is particularly difficult. Using the capability, motivation, opportunity...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2024) 41 (7): 706–723.
Published: 02 October 2024
...Alessandra De Chiara; Michele Gallo; Violetta Simonacci Purpose This study aims to deepen knowledge of consumers’ attitudes towards circular economy products by focusing on the enabling factors that influence their behaviours. The success of the closed-loop economy depends not only on innovation...

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