... on recycled or reused content. Originality/value An understanding of WTP for products with recycled or reused content is developed. This is important as legislation in many countries aims at diverting disposed product from waste dumps to consumers. Consumer behaviour Recycling Classes of goods...

... sensitivities when entering a new market or undertaking a standardized mass‐media campaign across a region, whether it be Australasia or Europe. © Emerald Group Publishing Limited 2005 Advertising Classes of goods marketed Malaysia New Zealand Turkey United Kingdom An executive summary...

... (1994) argument that consumers do seek to avoid losses with missed opportunities, Spears (2001) did a content analysis of some 222 promotional offers, to address three research questions: © Emerald Group Publishing Limited 2004 Advertising Perception Classes of goods marketed Consumer...